Locally Anchored, Globally Fluent
When the stakes are high and the story matters
Strategic communications counsel for businesses and organisations navigating complexity. We bring 19 years of global experience to every engagement — from CEO speeches and LinkedIn thought leadership to Reuters headlines and corporate publications.
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What We Do
Thinking and creating across six disciplines — under one roof.
Strategic Counsel
Communications strategy, crisis preparedness, stakeholder mapping, and communications audits. We help you see clearly before you speak.
Executive Positioning
Speeches, op-eds, LinkedIn thought leadership, C-suite correspondence, and media training. Shaping how leaders are seen and heard.
Media Relations
Press campaigns, wire placement, media kits, press conferences, and journalist engagement with local, regional, and global outlets.
Content & Publications
Annual reports, coffee-table books, newsletters, magazines, corporate profiles, Wikipedia, and long-form content that endures.
Corporate Presentations
Pitch decks, investor presentations, commemorative books, and visual storytelling that transforms how organisations present themselves.
Intelligence & Monitoring
Media monitoring, coverage reports, competitor tracking, and research briefings. Know what's being said — before others tell you.
Approach
How We Think
Every business and organisation has a story. Our role is to help you tell it clearly — to the right audiences, through the right channels, at the right moments.
Listen First
Understanding precedes strategy. We invest time to grasp your context, constraints, and ambitions before proposing solutions.
Global Fluency
Four continents of experience — Qatar, United States, Egypt, Malta — means we understand how stories travel across cultures, markets, and media ecosystems.
Discretion as Standard
High-stakes communications require confidentiality. We operate with the discretion that complex organisations demand.
Counsel + Craft
We don't just advise — we execute. Strategy means nothing without the hands-on capability to deliver the work.
About
The Principal
Sarmad Qazi is a communications strategist with 19 years of experience spanning journalism, agency leadership, and international affairs.
His career began as Qatar's first locally-born English-language print journalist at the nation's newspaper of record. Since then, he has managed crisis communications for global banks, orchestrated media for summits of heads of state, and delivered campaigns reaching Reuters and The New York Times.
He founded Metric BLVD to bring this breadth of experience to organisations navigating complex communications challenges — with the discretion, judgment, and global fluency that high-stakes moments demand.
Contact
Let's talk
Based in Doha. Working across the Gulf, Europe, and Central Asia. Project-based or retained — we structure engagements around your needs.